MIKAELA ZWYER
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Champlain Valley Head Start marketing 
DIGITAL & PRINT

In order to increase enrollment at Head Start early education programs in the Champlain Valley region of Vermont we ran digital and print ad campaigns to target families in the area. Streamlining the organization's visual identity created a more recognizable brand within the community, helping families to better understand the variety of Head Start programs available.

​The designs utilize vibrant primary colors, joyful photographs of children, and easy to read text. All of these elements emphasize the accessible and accepting nature of Head Start programs and how beneficial they can be for children and parents. 

Increasing the social media presence with posts about classroom events, enrollment opportunities, and upcoming holidays kept families in the community engaged with CVHS and its parent organization, The Champlain Valley Office of Economic Opportunity (CVOEO). The ongoing marketing campaigns and social media advertising helped with brand recognition and increased awareness of Head Start and CVOEO programs in the local area.
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​© 2025 Mikaela Zwyer. All Rights Reserved. ​
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